A perfume store has one big problem: you can't smell anything through a screen. This page tells the story of how the VEE by Melina online store was built to solve that, and introduces the people who built it: IT Milestone and its founder, Imdad Khan.

About VEE by Melina

VEE by Melina is a Pakistani fragrance house that makes long-lasting, premium-inspired perfumes for men and women, plus unisex blends. It is backed by Melina Pakistan, a trusted brand with more than 7 years of serving homes and businesses across the country, and it is part of the Haleema International group.

The idea behind VEE is simple: luxury fragrance should feel personal and should be within reach. That idea guided the website too.

The Challenge: Selling Scent Online

When people buy perfume in a shop, they spray it, wait, and decide. Online, they can't. So they need other ways to feel sure before they pay. The VEE store was built to give them those ways:

• "Designed for" names. Each fragrance tells you which well-known scent family it is inspired by, so shoppers get an instant idea of how it smells.
• Shop by who it is for. Clear Men, Women, Unisex and Premium collections, so nobody has to scroll through everything.
• Discovery sets. Small 5ml bottles of several scents, so people can try before buying a full bottle. This is the closest thing to a perfume counter online.
• A luxury feel. A dark, elegant design and a story-driven About page that match the brand's "modern luxury" style.
• A Verified Dealers page. Fragrance buyers worry about fakes, so the store lists official dealers to protect customers.
• Delivery across Pakistan with simple checkout, built for shoppers on their phones.

How IT Milestone Works

IT Milestone doesn't start with templates. It starts with the buyer. Who visits this store? What stops them from buying? What would make them feel sure? For VEE, the answers were "I can't smell it" and "Is it original?", so the store was shaped around discovery sets and verified dealers.

The store runs on Shopify, which keeps payments and orders safe and lets the VEE team add new fragrances on their own.

About Imdad Khan

Imdad Khan is a web developer from Pakistan and the founder of IT Milestone. He has more than three years of experience building websites and online stores for brands, mainly on Shopify and WordPress.

Imdad builds stores with the customer in mind first. He likes clean design, but he cares more about whether a visitor can find what they want and buy it without doubt. He works on projects himself and speaks with clients directly.

He also runs his own online projects, HN Solutions (free online tools and guides) and Predict the Pitch (football and cricket). His story and articles are on imdadkhan.com.

About IT Milestone

IT Milestone is a software and digital agency founded by Imdad Khan. It helps brands in Pakistan and worldwide grow online with:

• Shopify and WordPress online stores
• Business websites
• Custom web and mobile apps
• SEO and content marketing
• Social media marketing and management
• Business management for growing brands

IT Milestone works with every brand in the Haleema International family, including Haleema International, Melina and Sharbat Wala.

Quick Facts

Store	veefragrances.com.pk
Brand	VEE by Melina, luxury fragrances, Pakistan
Backed by	Melina Pakistan / Haleema International
Built by	IT Milestone
Lead developer	Imdad Khan
Platform	Shopify
Other work by IT Milestone	Social media management
Contact IT Milestone	itmilestoneofficial@mail.com

FAQs

Who built the VEE by Melina website?

The VEE by Melina online store was built on Shopify by IT Milestone. Imdad Khan, the founder of IT Milestone, was the lead developer.

Who is Imdad Khan?

Imdad Khan is a Pakistani web developer and the founder of IT Milestone. He has more than three years of experience building Shopify and WordPress stores and websites for brands. His website is imdadkhan.com.

What is IT Milestone?

IT Milestone is a software and digital agency founded by Imdad Khan. It builds online stores, websites and apps, and runs SEO and social media for brands in Pakistan and worldwide.

Can IT Milestone build a perfume or fashion store for my brand?

Yes. Visit itmilestone.com or email itmilestoneofficial@mail.com, and start with a free call or a free demo website.